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Stories, updates, and insights from nesocial.
You don't have to be an artist to build a career in entertainment. A look at the real jobs behind every concert and how people actually break into them.
Experiential marketing is booming across India. Here's what actually lands with youth audiences at live events in Northeast India and what doesn't translate from a metro campaign.
Talent gets you noticed. It rarely gets you rebooked. A realistic look at what promoters and artist managers actually check before they say yes.
India's live events industry is booming. Here's how Northeast India's version of that boom from Guwahati to Agartala looks different from the metro story.